Immunity-Boosting Food Market Grows with Health Focus and Functional Nutrition Trends
The global immunity-boosting food products market is experiencing rapid growth, driven by rising health awareness and a shift toward preventive wellness. Consumers are increasingly seeking foods and beverages that support immune function, especially in the wake of recent global health concerns.
Key ingredients such as vitamin C, vitamin D, zinc, turmeric, elderberry, and ginger are in high demand across various product categories—ranging from functional beverages and supplements to snacks, cereals, and dairy alternatives. Probiotics and prebiotics are also gaining popularity for their role in gut health, which is closely linked to immune strength.
Millennials and Gen Z consumers are at the forefront of this trend, demanding clean-label, plant-based, and science-backed products. Brands are responding with innovative formulations, convenient formats like wellness shots and fortified drinks, and transparent labeling that emphasizes health benefits.
North America and Asia-Pacific are leading markets, with rapid growth expected in Europe and Latin America. E-commerce has…